A‍ comprehensive analytics platform that structures the global offshore wind market and provides high-quality data

Wind Analytics provides exclusive offshore wind-related news, commentary, and data benefit the stakeholders including wind farm developers, vessel operators, and equipment manufacturers to be able to better optimize their operations.
By closing the knowledge gap, Wind analytics encourages businesses at different levels to be part of the offshore wind industry, generate more green energy, boost the renewable energy industry, and against climate change.

Product type
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‍B2B
SaaS product
Analytical tool
Data visualization

Capabilities
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UX strategy
UX research
UX UIDesign
Prototyping
Usability testing
Design System

Design Awards
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iF Design Award 2023

Business opportunity

This project is driven by a forward-looking vision aligned with Europe’s energy and environmental priorities. With the EU’s increasingly stringent carbon emission targets and the growing demand for renewable energy sources, wind power is rapidly becoming a cornerstone of the continent's energy transition. Recognizing this market potential, the company is investing in a data-driven solution to support the development of wind energy across Europe — and globally.
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Currently, the wind development market faces several inefficiencies. Project-related information is often scattered across multiple sources, requiring developers to spend a significant amount of time searching for relevant data. In addition, there is no centralized platform for connecting with suppliers, which slows down communication and decision-making.
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The Wind Analytics project addresses these challenges by offering an all-in-one consulting and data platform. It provides stage-specific insights and streamlines access to key information and stakeholders — helping wind developers plan more effectively, bid more competitively, and engage with suppliers more efficiently.

Ideation map

Design challenge

The platform covers all key stages of the wind farm lifecycle — from tendering and bidding rounds to installation, operation, and decommissioning. This broad scope involves numerous steps, stakeholders, and complex data. The main challenge was to make this large-scale, multi-layered information accessible and actionable for different user types and use cases.

Approaches

Through a series of UX workshops with the core team, I mapped out the full lifecycle, identified key personas, and defined their needs. A major part of the work involved organizing scattered information and establishing a clear structure. Our solution centered on an interactive map that visualizes all relevant data layers, enabling users to easily navigate across stages and access the right level of detail.

Key steps

User journey map - Selected Image from UX WORKSHOP takeaways

Persona - Selected Image from UX WORKSHOP takeaways

Results

The project has received lot of positive feedback internally. And the design has received the prestigious iF Design Award 2023, recognizing its functionality, usability, and impact.