A leading voyage benchmarking tool for comparing voyages across shipping lines

To reduce emissions, the EU has introduced the ETS policy for shipping. Industry stakeholders are now seeking tools and insights to optimize their fleets, cut emissions, and reduce ETS-related costs.

The Esgian shipping team focuses on a niche market, aiming to build a leading benchmarking tool for shipping clients. The tool provides actionable insights on voyages, emissions, and ETS costs for RoRo and MPP shipping.

The task was to redesign the existing website and introduce new features. The structure of the current website could no longer accommodate the team's ever-expanding features and functionalities.

The design challenge was to propose a more scalable structure and clear navigation system, along with improved data visualization to effectively present complex information.

The information encompassed four main information assets: voyage, port, operator, and vessel. It aimed to provide relevant information to primary users including operators and cargo owners.

The design process was intensive and rapid, including research, wireframing, prototyping, testing, and validation, both internally and through client meetings.

A key part of the approach was creating a scalable information structure for voyage, port, operator, and vessel data. The work focused on making complex shipping and emissions data easier to navigate, compare, and turn into actionable insight.

• Access real-time data and generate graphs or reports.
• Stay updated with the latest market trends.
• Compare horizontally and vertically to position themselves on the competitive map.
• Simulate parameters to explore the optimal solution.

The final product direction introduced clearer navigation, improved data visualization, and reporting tools that support voyage benchmarking, emissions calculation, ETS cost analysis, and market comparison.