A comprehensive analytics platform that structures the global offshore wind market and provides high-quality data
Wind Analytics provides exclusive offshore wind-related news, commentary, and data that benefit stakeholders including wind farm developers, vessel operators, and equipment manufacturers, helping them better optimize their operations.
By closing the knowledge gap, Wind Analytics encourages businesses at different levels to be part of the offshore wind industry, generate more green energy, boost the renewable energy industry, and act against climate change.
- Product type
- B2BSaaS productAnalytical toolData visualization
- Capabilities
- UX strategyUX researchUX/UI DesignPrototypingUsability testingDesign System
- Design awards
- iF Design Award 2023

Business opportunity
This project is driven by a forward-looking vision aligned with Europe's energy and environmental priorities. With the EU's increasingly stringent carbon emission targets and the growing demand for renewable energy sources, wind power is rapidly becoming a cornerstone of the continent's energy transition. Recognizing this market potential, the company is investing in a data-driven solution to support the development of wind energy across Europe and globally.
Currently, the wind development market faces several inefficiencies. Project-related information is often scattered across multiple sources, requiring developers to spend a significant amount of time searching for relevant data. In addition, there is no centralized platform for connecting with suppliers, which slows down communication and decision-making.
The Wind Analytics project addresses these challenges by offering an all-in-one consulting and data platform. It provides stage-specific insights and streamlines access to key information and stakeholders, helping wind developers plan more effectively, bid more competitively, and engage with suppliers more efficiently.


Design challenge
The platform covers all key stages of the wind farm lifecycle, from tendering and bidding rounds to installation, operation, and decommissioning. This broad scope involves numerous steps, stakeholders, and complex data.
The main challenge was to make this large-scale, multi-layered information accessible and actionable for different user types and use cases.

Approaches
Through a series of UX workshops with the core team, I mapped out the full lifecycle, identified key personas, and defined their needs. A major part of the work involved organizing scattered information and establishing a clear structure.
Our solution centered on an interactive map that visualizes all relevant data layers, enabling users to easily navigate across stages and access the right level of detail.



Solution
The product brings offshore wind market information into a structured analytics platform, using interactive maps, lifecycle-based views, and data visualization to help users navigate complex market information and make better decisions.

Results
The project received strong positive feedback internally. The design also received the prestigious iF Design Award 2023, recognizing its functionality, usability, and impact.